5 Benefits of Cloud CRM

We've written before about how important CRM systems are to your business processes, but why should you consider cloud CRM rather than traditional on-premise software?

by Contributor

Faster to implement, faster to see returns

Once a CRM cloud account is activated you’re ready to go - there’s no need to separately install software on servers or client PCs. Which means that you can quickly begin personalising the database, inputting your data, and benefiting from early successes.

Operational rather than capital expenditure

When you subscribe to a cloud service, you don't need to purchase any software, or any additional servers. Instead of the capital expense of traditional on-premise CRM systems, a cloud subscription is an operational expense.

The operational expenditure is generall lower than on-premise solutions, too. On-premise CRM database administrators have to back-up data, apply patches and configure other CRM updates - with a cloud solution, all of that is taken care of for you. 

Scalability

When you have a Cloud CRM subscription, you can easily adjust user license numbers as and when you need to. On-premise licences incur a fixed cost regardless of their usage, whereas cloud CRM subscriptions are directly related to what you actively use.

You can also start with one team, and extend your licenses to other users once you have the solution embedded. 

Compatibility and Integration

In the modern IT world, businesses demand flexibility and integration - investing in a standalone product is no longer the most effective or efficient option. Especially in a small business environment, integrating information across technologies is vital.

Cloud CRM can be easily integrated with other applications or software, such as e-mail clients and Office products (Word, Excel, PowerPoint, etc.). 

Flexibility and Access

With so many businesses supporting remote workforces, working from home, and out of hours working, software solutions need to be flexible. Cloud services support any business that wants data mobility - employees should be able to access information from any device and any location. 

Round-the-clock accessibility is one of the key benefits of cloud CRM, which provides access anywhere – in the office, on a train, in a café, at home; and on any device – be it a desktop, a laptop, a smartphone, or a tablet. Again, all you need is the internet. Employees can access and update information on demand, never having to rely on being in the office or connected to the business servers. 

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